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Pure Waste Concept Store

See you at our Concept Store, Yrjönkatu 34, 00100 Helsinki


Pure Waste


“Pure Waste” is our promise to use only materials that would otherwise go to waste. We also wish to challenge the whole perception of waste. Pure Waste is recycling upgraded. Our vision is to recreate the fashion industry, and lead it into a future of sustainability. We want to industrialise textile upcycling globally as a common practice.


Pure Waste Men's Tees
Pure Waste Women's Tees
Pure Waste Women's Tees



Worn out clothes and textiles get a new lease of life: post-consumer textile waste is used for the new Post Waste collection by Pure Waste.
Every person on the planet throws 14 kilograms of textiles into waste every year. From 2025 onwards, an EU regulation bans throwing post-consumer textiles into waste. The clothes we wear can no longer be wasted. They must be worn out, collected and recycled. In six years, we must treat used clothes as raw material, not as garbage.