"I choose Pure Waste not only for the quality of the products but also because the fits are perfect. Pure Waste is a liable partner, pursuing sustainability and quality"
”After my serious skiing accident in 2010 I had to choose do I give up or fight my way back? I wanted to fight back. Today FightBack brand helps people suffering from head trauma. It also stands for positive thinking, persistence and not giving up on what’s the most important to you.”
FightBack’s mission is to support people with head trauma in their rehabilitation that often takes a lifetime. The goal is also to increase awareness of the safety in daily activities and especially in sport. Many accidents and serious injuries can be prevented by using helmet and other protective gear.
The founder and the face of FightBack, Pekka Hyysalo, was only 19 years old when he had a life theratening accident while freeskiing filming sessions. A heavy gust of wind grabbed him and he overshoot the landing, hit his head and fell into coma for several weeks. The helmet saved his life but he got a life threatening TBI (traumatic brain injury). He started to Fight Back to life. It also was the origin of the FightBack Brand. Already at the early stage of his survival, Pekka wanted to help other people with head traumas. Today FightBack also stands for positive thinking, persistence and not giving up on what’s the most important to you.
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Finland: Delivery within 2 - 5 days from day of payment.
EU countries: Delivery within 4 - 12 days from day of payment.
Rest of the world: Delivery within 7 - 21 days from day of payment.
- Finland: 0€
- Inside EU: 20e
- Outside EU:27e
Returns & Exchanges
We would kindly want to remind of the environmental impact caused by logistics thus we aim to avoid unnecessary deliveries. We are happy to help you to choose the suitable product for you. Also, the products can be returned or exchanged in our Concept Store at Yrjönkatu 34, Helsinki.
Pure Waste Concept Store
Yrjönkatu 34, 00100, Helsinki,. Finland
Hours: mon-fri: 10-18 | sat: 11-17
THE PURE WASTE PHILOSOPHY
We, at Pure Waste, know that everything we do has an impact on something, somewhere. We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.
The roots of our company come from the Nordic tradition of recycling, and the clean and pure environment of our native Finland. We first began experimenting with industrial leftover materials with our first-born Costo – a company that specialises in sustainable textile accessories. We were committed to make only ecological and otherwise ethical choices, and without compromises. So when we couldn’t find a fabric that was 100 % recycled, we decided to develop it ourselves.
“Pure Waste” is our promise to use only materials that would otherwise go to waste. We also wish to challenge the whole perception of waste. Pure Waste is recycling upgraded. Our vision is to recreate the fashion industry, and lead it into a future of sustainability. We want to industrialise textile upcycling globally as a common practice.
The scarab beetle in the Pure Waste logo symbolises our values. In ancient Egypt these natural recyclers represented rebirth and renewal.
Read more about our products and processes…