Pena for Pure Waste

PENA FOR PURE WASTE -shirt collection available now online.

Pentti Järvelin is a Finnish skateboarder and known for his podcast “Skeittauksesta”.

Our aim at Pure Waste is to minimize waste, but we make mistakes as well. Over the years we saved all our reclamation shirts, just to wait for the right moment for them to be upcycled into new products. We collaborated with Pena to make a collection is made out of those shirts. We covered the old prints with a new one and by doing so we managed to recycle these shirts twice!

The print design is made by Tuukka Kovasiipi, a friend of Pena.