Pure Waste Gift Card

SKU:PW-GIFTCARD40
Gift Card value: €40.00
 
 

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Offer your friends and loved ones the Pure Waste gift card.

Applies to all products in the Pure Waste online store & Pure Waste Concept Store - Yrjönkatu 34, 00100 Helsinki Finland.
Period of validity is 1 year from the day of purchase.
 
 

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WE ARE RUNNING OUT OF FRESH WATER

97 % of water on our planet is salty. 2 % is locked in snow and ice. Less than 1% is potable, and 70 % of that 1% is used to grow crops. Growing only 1 kg (2,2 pounds) of cotton needs over 11000 litres (2900 gallons) of water. That’s more than 9 times the amount a person drinks* in a year). Making a single cotton T-shirt costs the Earth 2,700 litres of water, not to mention the harmful pollutants the production process releases into the air and soil.

WHAT A WASTE!

We are also running out of arable land. Growing the 24 million tons of cotton consumed every year takes 2,6 % of the world’s surface area. That’s the size of Turkey and enough land to feed over 200 million people. Now, a discerning consumer might think that buying organic cotton garments solves the problem, but it is little help to the environment if those clothes are soon thrown away, along with the other 11 million tons of textiles trashed each year. Our landfills are bursting with textile waste. Almost 3 million tons of cotton are wasted in spinning yarns, weaving and cutting fabrics. That’s enough material to manufacture three T-shirts for every person on this planet. Up to 15 % of the cotton intended for clothing is wasted in the manufacturing process. This is where Pure Waste comes in.

THE PURE WASTE PHILOSOPHY

We, at Pure Waste, know that everything we do has an impact on something, somewhere. We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.

OUR STORY

The roots of our company come from the Nordic tradition of recycling, and the clean and pure environment of our native Finland. We first began experimenting with industrial leftover materials with our first-born Costo – a company that specialises in sustainable textile accessories. We were committed to make only ecological and otherwise ethical choices, and without compromises. So when we couldn’t find a fabric that was 100 % recycled, we decided to develop it ourselves.

OUR VISION

“Pure Waste” is our promise to use only materials that would otherwise go to waste. We also wish to challenge the whole perception of waste. Pure Waste is recycling upgraded. Our vision is to recreate the fashion industry, and lead it into a future of sustainability. We want to industrialise textile upcycling globally as a common practice.

OUR LOGO

The scarab beetle in the Pure Waste logo symbolises our values. In ancient Egypt these natural recyclers represented rebirth and renewal.

Read more about our products and processes…

www.purewastetextiles.com

OUR PEOPLE

For us, how we do business and how we treat people are both important. We strive to be transparent in everything we do. We want to provide fair, safe and legal working conditions for everyone who works with us.

We located our CMT factory in the Tiruppur area of southern India. It’s a building designed and built for industrial use, so we can guarantee a safe working environment. We comply with local laws and international regulations, such as the UN Universal Declaration of Human Rights. We try to ensure that the standards are not only fulfilled, but also improved upon.

Our employees have work contracts, are on a payroll and are paid monthly. Working hours are less than the local average – 10 hours per day. Over time is paid and not compulsory. Salaries are higher than average in the region. We also cover social expenses and light food. Transportation is provided as well as accommodation, when necessary.

No under-age workers are permitted. Half of our employees are from the nearby village and the eldest of the village is also the head of the factory. To ensure our standards are fulfilled, one of the shareholders of the company is Indian. He is responsible for daily operations in India. We also personally visit the factory regularly. The commitment of the local workers helps us to function according to our values at all the levels. For us, it is important that employees are treated fairly and that we can take care of their well-being.


OUR FACTORY


There may be a lot of undesirable effects for a region when producing in a developing country, but our aim has been to minimise harmful impacts and instead bring positive benefits for the village community. We not only produce water-saving textiles, but we also keep an eye on all our responsibilities.


The available resources are used as efficiently as possible to minimise harmful environmental impacts. 95 % of the energy used in the factory comes from wind power. Waste is recycled from bio -toilets for cultivation, and to produce cooking gas for our workers. The fence surrounding the factory is made of 56 000 recycled plastic bottles. The factory is located in a dry area, so water usage is regulated. There is a well, and a water pipe built to the factory that benefits people living in the area.

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